Manager, Marketing Analytics

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Exciting Opportunity

Manager, Marketing Science (Marketing & Communication) 

We are seeking a Marketing Analytics Manager for the Marketing & Communication (M&C) team at Memorial Sloan Kettering Cancer Center. In this role, you will oversee the day-to-day operations of our Reporting, Analysis, and Continuous Improvement workstreams. This will entail partnering with cross-functional team members to surface insights, execute reporting, and facilitate meaningful conversations to drive improvements across our marketing channels. You will “lead from the front” as we work to build a data-driven culture, informing the evolution of our media, web, and product analytics, while leveling-up our teams along the way. You will embrace the opportunity to be an internal consultant, a strategic thinker, and a hands-on doer; working at the heart of our efforts to modernize MSK’s marketing practice.   

Role Overview:

• Serve as a thought-partner and liaison for channel and product teams; conducting analyses, building reports, and advising on test-and-learn efforts.
• Facilitate regular conversations with functional leaders across our organization, focused on using data to improve execution and performance.
• Work with the Senior Director, Product team, and IT stakeholders to improve the design and function of our Business Intelligence ecosystem.
• Help to manage and prioritize work for our part-time contractor, agency, and vendor resources.
• Work with the Senior Director to improve the taxonomy, process, and technical infrastructure that supports our data work across M&C.
• Champion a hybrid “Service/Self-Service” analytics model within M&C – educating peers as you collaborate on data projects.

 Key Qualifications:

• 5+years’ experience working in a data-focused marketing role.
• A track record of delivering insights and driving performance through data.
• Experience writing SQL queries for data transformation and analysis. Note: experience with Databricks and/or dbt is a plus.
• A history of building and leveraging dashboards in a Business Intelligence tool; PowerBI preferred.
• Experience working with Marketing data across Paid, Owned and/or Earned channels; including Advertising, Search, and Web Analytics.
• An understanding of data cloud concepts related to storage, computing, transformation and analysis.
• Familiarity with key digital analytics concepts; including personalization, experimentation, tag management, and web languages (HTML, CSS)

 Core Skills:

• Strong interpersonal, verbal, and written communication skills; with a knack for presentation.
• A love for synthesizing sophisticated information and conveying complex ideas in an accessible manner.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done. 
• Ability conducting competitive analysis and market research to understand industry trends, customer preferences, and opportunities for growth. 

  Additional Information:

• Reports to the Senior Director of Marketing Measurement, Analytics, and Insights
• Schedule: Hybrid, onsite once a month at 633 Third Avenue

Pay Range: $109,300 - $174,800

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MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.  

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