• Associate Director, B2B Marketing

    Job Locations USA-NY-New York
    Posted Date 4 weeks ago(9/26/2018 8:51 AM)
    Requisition ID
    2018-25814
    Category
    Professional - Communications and Marketing
  • Company Overview

    At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes.
     
    For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.

    Job Description

    Do you want to use your B2B Marketing skills to contribute to our Mission here at MSK? We have an exciting and challenging new opportunity for an Associate Director, B2B Marketing to join MSK's Communications Team. As a member of the Business & Physician Relations team, you will be developing marketing materials for a B2B audience. This will include employer partners, working closely with MSK Direct and MSK's corporate guided access program, as well as health benefits providers, and healthcare provider partners. As the Associate Director, you will be both creating and executing impactful B2B marketing and engagement strategies, supporting both business and consumer-facing efforts.

     

    You will:

    • Develop and edit engaging marketing content aimed at B2B and B2C audiences, using direct mail, email, and other digital technologies
    • Cultivate relationships with existing partners as well as relevant decision makers within prospect organizations
    • Co-lead program engagement and education activities, such as ensuring MSK Direct is communicated to members appropriately through materials and events
    • Capture and evaluate feedback from both internal and external partners to continuously improve MSK’s B2B marketing and communications efforts
    • Collaborate in the development of market research focusing on supporting MSK’s interactions with employer partners, payors and other benefit providers, as well as healthcare provider partners
    • Collaborate closely with Finance, Strategy & Innovation, and clinical staff, to develop marketing strategy, content, metrics/reporting, and channels.

     

    You are:

    • A creative thinker with strong business insight and skilled at driving program engagement through targeted communications.
    • Adept at planning and prioritizing work to meet commitments for multiple projects at a time.
    • Inherently curious with an eagerness to learn.
    • Collaborative, with experience working in a large, matrixed organizations beneficial
    • Able to hold yourself and others accountable to achieve goals and live up to commitments.
    • A good decision-maker, with proven success in making timely decisions that keep the organization moving forward.
    • A provider of work directives, delegating responsibilities as necessary and removing obstacles to get work done.
    • Consistently achieving results, even under tough circumstances.

     

    You Have:

    • A Bachelors degree. Master’s degree in a related field (MBA, MHA, MS, MPH) is strongly preferred
    • Extensive experience writing and editing marketing materials, both in B2B and B2C space. Healthcare focus a plus, but not required
    • The ability to lead and navigate through complexity and ambiguity



    • Urgency and a bias toward action, with a relentless energy to improve and innovate




    • Strong interpersonal skills and an ability to establish credibility and trust with internal and external partners, including at the executive level.



    • Excellent verbal and written presentation and influencing skills
    • Experience with customer relationship management (CRM) software.
    • Excellent computer skills: Word, PowerPoint, Excel, Online Search Engines, Google Analytics, and Database Management.

     

     

     

    #LI-POST

     

    Closing

    MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.  

     

    Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

     

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Stay in touch!

    Register now to join Memorial Sloan Kettering’s Talent Community to receive inside information on our organization and new job opportunities.